Legal · Terms

Terms of Service

These terms govern your use of Karl. By using Karl or signing an Order, you agree to them. They work with our Privacy Policy and Data Processing terms.

Last updated: 3 June 2026In force

1. Who these terms are between

These terms are between you (the business that subscribes to Karl) and Authoricy AB, company number 559565-6827, registered office Eriksbergsgatan 13, 114 30 Stockholm, Sweden (“Karl”, “we”, “us”). Where you sign an Order, that Order and these terms together form our agreement.

2. The service

Karl is an AI marketing platform for service businesses. The features available depend on the plan in your Order. In the US, this includes SMS text conversations and a Voice AI phone receptionist where your plan provides them. We may improve or change the service over time and won't materially reduce a feature you pay for during your term without telling you.

3. Your account

Karl is for business use only. Give accurate account information, keep your credentials secure, and you are responsible for activity under your account. You must be authorized to enter into this agreement for your business.

4. Fees, payment, and term

Fees, plan, and billing are those set out in your Order, in line with our pricing, in US dollars. A one-time setup fee applies in addition to the recurring subscription.

  • Minimum term: a committed term of 12 months, or 24 months where your Order states. We do not offer month-to-month subscriptions.
  • Setup fee: payable to begin the service and not waived.
  • Renewal: the subscription renews for successive periods unless cancelled with the notice in your Order.
  • Payment: fees are due per your Order, exclusive of any sales tax we are required to collect. Late or failed payment may lead to suspension.

5. Acceptable use, calls, and texts

You are responsible for how you use Karl and for the data you put into it. You will use it lawfully, hold all consents needed for the people you contact, and comply with the rules of any channel you connect. For SMS and voice features, you are responsible for compliance with the TCPA, CAN-SPAM, carrier rules, and applicable state law — including prior express consent where required and honoring opt-outs. You will not use Karl for unlawful, infringing, or deceptive content, or attempt to break or reverse-engineer the platform.

6. Data protection

For personal information Karl processes on your behalf, you are the business/controller and we are your service provider/processor, under our Data Processing terms. Our own data practices are described in our Privacy Policy.

7. Intellectual property

We and our licensors own all intellectual property in the Karl platform. You own your content and data, and grant us the license needed to host and process it to provide the service. Feedback you send us may be used without obligation to you.

8. Warranties and disclaimers

We provide the service with reasonable care and skill. To the fullest extent permitted by law, the service is provided “as is”; we disclaim implied warranties and do not guarantee any particular marketing result, ranking, or volume of leads.

9. Limitation of liability

To the fullest extent permitted by law, neither party is liable for indirect, incidental, or consequential damages, or lost profits or data. Our total liability arising from the agreement is limited to the fees you paid us in the 12 months before the event giving rise to the claim. Nothing limits liability that cannot be limited by law.

10. Suspension and termination

We may suspend or terminate for material breach (including non-payment) not cured within a reasonable notice period, or where required by law. On termination you can export your data for a limited window, after which we delete or return it. Fees for the committed term are non-refundable unless the law requires otherwise.

11. Governing law and disputes

These terms are governed by the laws of the State of Delaware, without regard to conflict-of-laws rules, and the state and federal courts located in Delaware have jurisdiction, except where mandatory local law gives you other rights. We'll try to resolve any dispute informally first.

12. General

You may not assign the agreement without our consent; we may assign it in a reorganization or sale. If a term is unenforceable, the rest still applies. The Order plus these terms are the entire agreement. Questions: hello@getkarl.io.

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PricingPrivacy PolicyData Processing