Product · Marketing services

Marketing run as an operating system, not a stack of tools.

Six managed services Karl runs for you — Reputation, Listings + GBP, Social, SEO, Google Ads reporting, and Sales Pipeline. Every layer tied into the same AI CRM so they work together, not in parallel.

Six services Karl runs for you.

One team, one bill, one inbox. The six layers that turn a website into an operating marketing system — every one tied into your AI CRM so they work together rather than in parallel.

01Reviews

Reputation Specialist

Asks every happy customer for a review. Drafts every reply in your tone. Flags negatives before they fester.

  • +Monitors reviews on Google, Trustpilot, and Facebook
  • +Sends review requests by email after every job or appointment
  • +Drafts replies in your tone — you approve every one
  • +Alerts you immediately when a 1–3★ review lands
  • +Reports review volume, average rating, and recency trends
02Local presence

Listings & Google Business Profile

Pushes your details to 30+ directories. Keeps name, address, phone, and hours in lockstep across every one.

  • +Syncs NAP data (name, address, phone) across 30+ directories
  • +GBP posts, photos, Q&A, and product updates on a schedule you set
  • +Tracks local-pack ranking across your service area
  • +Catches data drift across listings before it costs you traffic
  • +Per-location / per-service-area set-up on Pro and Premium
03Content

Social Media Manager

Posts to Facebook, Instagram, LinkedIn, X, YouTube, and Google Business Profile — on-brand, on schedule, with images.

  • +Drafts on-brand text + visuals for every post
  • +Schedules across Facebook, Instagram, LinkedIn, X, YouTube, GBP
  • +Image generation tuned to your brand colors and tone
  • +Calendar you control — pause, reschedule, edit before publish
  • +Tracks engagement and reach across every platform
04Local search

SEO Expert

Tracks your local rank, suggests on-page improvements, keeps your business visible when customers actually search.

  • +Local-pack rank monitoring per service area
  • +On-page SEO health checks across your website
  • +Topic research based on real local search queries
  • +Drafts blog posts written for SEO + AI search visibility
  • +AI-citation tracking — ChatGPT, AI Overviews, Perplexity
05Paid

Google Ads reporting

Tracks every campaign you run on Google Ads. Flags wasted spend. Suggests where to reallocate.

  • +Daily performance reporting — clicks, leads, cost per lead
  • +Wasted-spend flagging by ad group and keyword
  • +Monthly budget reallocation recommendations
  • +Reporting + recommendations at V1; full campaign management on roadmap
  • +Google Ads only at V1 (Meta + LinkedIn Ads on roadmap)
06CRM

Sales Pipeline & AI CRM

Every conversation, every lead, every won deal — tracked in a CRM that updates itself as Karl works.

  • +Pipeline stages: New lead → Qualified → Quoted → Won → Lost
  • +Auto-updates contact records after every conversation
  • +Identifies the next best step for every open lead
  • +Logs every touchpoint across web chat, WhatsApp, email, IG, Messenger
  • +Per-vertical pipeline templates out of the box
And the seventh layer — the Receptionist

Karl picks up every message. Day or night.

The marketing services above drive inbound discovery and trust. The AI Receptionist turns inbound into bookings — across web chat, WhatsApp, Facebook Messenger, Instagram DMs, and email. Available as a standalone product, included in every Karl tier.

See the AI Receptionist →

Honest scope — where Karl fits, where he doesn't.

Karl is built for operational marketing at scale — not bespoke creative campaigns, not e-commerce, not full ad management at V1. The faster we say so, the faster you find the right tool.

Good fit

When marketing services fit

  • +Service business with 5–50 staff
  • +Existing reviews + GBP that need ongoing operations
  • +Inbound inquiries across web chat, WhatsApp, email
  • +Local or regional service area
  • +Want one team running it, not three vendors
Not a fit

When marketing services don't fit

  • National brand wanting bespoke creative campaigns
  • E-commerce as the primary business model
  • Exclusively Meta or LinkedIn Ads at scale (V1 covers Google Ads reporting only)
  • Outside our V1 vertical inventory (Karl is vertical-aware)
  • Looking for a tool to bolt on — Karl is the operating layer
Standard
$299/month

Show up where customers look

Includes
+Conversation AI on web chat, WhatsApp, Facebook Messenger, Instagram DMs
+Review monitoring with manual reply on Google + Facebook
+Schedule and post to Facebook + Google
+Listings on Google, Facebook, Apple, Bing, X, Instagram + 30+ sources
+Local SEO with 15 tracked keywords and listing sync to hundreds of directories
+AI CRM (Standard)
+Setup services: Google Business Profile claim + AI Receptionist setup
Setup
$349
Commitment
12 / 24 mo
Get Karl Standard
ProMost chosen
$499/month

Capture and convert more inbound

Everything in Standard, plus
+AI Reputation Specialist responding across Google, Facebook, Yelp + 100+ review sites
+AI Social Media Manager on Instagram, LinkedIn, X, TikTok
+Email marketing campaigns
+Reviews widget for your website
+AI-generated text and images for social posts
+Competitor monitoring (up to 3 competitors at Pro)
+Online citations + social mentions monitoring
+SMS text conversations and missed-call text-back
Setup
$349
Commitment
12 / 24 mo
Get Karl Pro
Premium
$799/month

Run the whole marketing function

Everything in Pro, plus
+Auto-respond to Google + Facebook reviews
+Auto-request new reviews via email
+NPS (Net Promoter Score) tracking with built-in workflows
+AI CRM Pro with Conversation Intelligence and Sales Coaching
+Karl Services: AI Reputation Specialist setup
+Managed Social Media — 12 expert-reviewed posts per month plus a quarterly SEO blog
+Managed SEO — audits, listings work, blogs, backlinks
+Voice AI phone receptionist — answers calls 24/7 (300 min/month)
Setup
$349
Commitment
12 / 24 mo
Get Karl Premium
À la carte

Pick the AI employees and managed services that fit your business. We put the plan together.

Why 12 or 24 months?

You're hiring an employee. Marketing compounds over time — give Karl the runway.

Setup fee

Flat $349 for every plan. Covers onboarding, brand training, account setup, and channel activation.

Not sure which scope fits?

Three quick ways to figure out the right starting point for your business.

FAQ

Questions, answered.

The common ones. If yours isn't here, drop us a line.

The setup fee covers brand training on your voice, account setup, channel activation (Google Business Profile, web chat, listings sync), and the onboarding session with the team. Karl is fully configured for your business before month one starts. The exact amount depends on the product — see the pricing cards above for current rates.

You're hiring an employee, not paying a SaaS subscription. Marketing compounds over time — reviews collect, local SEO climbs, content libraries build. Karl needs the runway to show what he's worth.

24-month commitments come with personalized setups — extra training data, custom integrations, multi-site coordination, where they apply. Book a free consultation and we'll put together an offer that fits your business — pricing included.

Published plans are sized for single-site and small-multi-site businesses. For agencies and chains over 5 locations, we build a custom plan — contact us.

No — every price shown is ex VAT. UK VAT is added at the standard rate on every invoice.

No surprise hikes. We may adjust list prices for new customers over time, but the rate you sign at is the rate you renew at for the first commitment cycle.

Karl is ready to start.

Enter your details and Karl emails you the Business Snapshot — what's working, what's slipping, what to fix first.

Audit across six categories — listings, reviews, social, website, SEO, ads.