Pricing · UK

Built around what your business needs.

Karl is one integrated marketing system — AI workforce plus managed services. Pick the plan that drives the outcomes you want most: more inbound, stronger reputation, broader reach, or hours back.

Not sure which scope fits?

Three quick ways to figure out the right starting point for your business.

Standard
$299/month

Show up where customers look

Includes
+Conversation AI on web chat, WhatsApp, Facebook Messenger, Instagram DMs
+Review monitoring with manual reply on Google + Facebook
+Schedule and post to Facebook + Google
+Listings on Google, Facebook, Apple, Bing, X, Instagram + 30+ sources
+Local SEO with 15 tracked keywords and listing sync to hundreds of directories
+AI CRM (Standard)
+Setup services: Google Business Profile claim + AI Receptionist setup
Setup
$349
Commitment
12 / 24 mo
Get Karl Standard
ProMost chosen
$499/month

Capture and convert more inbound

Everything in Standard, plus
+AI Reputation Specialist responding across Google, Facebook, Yelp + 100+ review sites
+AI Social Media Manager on Instagram, LinkedIn, X, TikTok
+Email marketing campaigns
+Reviews widget for your website
+AI-generated text and images for social posts
+Competitor monitoring (up to 3 competitors at Pro)
+Online citations + social mentions monitoring
+SMS text conversations and missed-call text-back
Setup
$349
Commitment
12 / 24 mo
Get Karl Pro
Premium
$799/month

Run the whole marketing function

Everything in Pro, plus
+Auto-respond to Google + Facebook reviews
+Auto-request new reviews via email
+NPS (Net Promoter Score) tracking with built-in workflows
+AI CRM Pro with Conversation Intelligence and Sales Coaching
+Karl Services: AI Reputation Specialist setup
+Managed Social Media — 12 expert-reviewed posts per month plus a quarterly SEO blog
+Managed SEO — audits, listings work, blogs, backlinks
+Voice AI phone receptionist — answers calls 24/7 (300 min/month)
Setup
$349
Commitment
12 / 24 mo
Get Karl Premium
À la carte

Pick the AI employees and managed services that fit your business. We put the plan together.

Why 12 or 24 months?

You're hiring an employee. Marketing compounds over time — give Karl the runway.

Setup fee

Flat $349 for every plan. Covers onboarding, brand training, account setup, and channel activation.

Compare

Every feature, side by side.

Each Karl feature mapped to the tier that includes it. Pick the tier whose scope matches what you need.

Feature
Standard
$299/month
Most chosen
Pro
$499/month
Premium
$799/month
In every tier
Conversation AI on web chat, WhatsApp, Facebook Messenger, Instagram DMs
Review monitoring with manual reply on Google + Facebook
Schedule and post to Facebook + Google
Listings on Google, Facebook, Apple, Bing, X, Instagram + 30+ sources
Local SEO with 15 tracked keywords and listing sync to hundreds of directories
AI CRM (Standard)
Setup services: Google Business Profile claim + AI Receptionist setup
From Pro
AI Reputation Specialist responding across Google, Facebook, Yelp + 100+ review sites
AI Social Media Manager on Instagram, LinkedIn, X, TikTok
Email marketing campaigns
Reviews widget for your website
AI-generated text and images for social posts
Competitor monitoring (up to 3 competitors at Pro)
Online citations + social mentions monitoring
SMS text conversations and missed-call text-back
Premium only
Auto-respond to Google + Facebook reviews
Auto-request new reviews via email
NPS (Net Promoter Score) tracking with built-in workflows
AI CRM Pro with Conversation Intelligence and Sales Coaching
Karl Services: AI Reputation Specialist setup
Managed Social Media — 12 expert-reviewed posts per month plus a quarterly SEO blog
Managed SEO — audits, listings work, blogs, backlinks
Voice AI phone receptionist — answers calls 24/7 (300 min/month)

Other ways to start with Karl.

Not ready for the full workforce? Start with one piece, build from there.

AI Receptionist · Standalone

Just the AI Receptionist.

$199/month

Karl answers every message across web chat, WhatsApp, Facebook Messenger, and Instagram DMs — no other employees, no managed services. Just the Receptionist, trained for your business.

Hire the Receptionist →
Website · Add-on

Need a website built for AI search first?

A site that loads fast, ranks in Google and AI search engines, integrates natively with Karl's Receptionist, and writes every conversation directly into your AI CRM.

Talk to us about a website →
À la carte

Build your own plan.

Hire individual AI employees or managed services à la carte. Pick what you need, skip what you don't. Full feature comparison and per-employee pricing on the pricing page.

See à la carte menu →
FAQ

Questions, answered.

The common ones. If yours isn't here, drop us a line.

The setup fee covers brand training on your voice, account setup, channel activation (Google Business Profile, web chat, listings sync), and the onboarding session with the team. Karl is fully configured for your business before month one starts. The exact amount depends on the product — see the pricing cards above for current rates.

You're hiring an employee, not paying a SaaS subscription. Marketing compounds over time — reviews collect, local SEO climbs, content libraries build. Karl needs the runway to show what he's worth.

24-month commitments come with personalized setups — extra training data, custom integrations, multi-site coordination, where they apply. Book a free consultation and we'll put together an offer that fits your business — pricing included.

Published plans are sized for single-site and small-multi-site businesses. For agencies and chains over 5 locations, we build a custom plan — contact us.

No — every price shown is ex VAT. UK VAT is added at the standard rate on every invoice.

No surprise hikes. We may adjust list prices for new customers over time, but the rate you sign at is the rate you renew at for the first commitment cycle.

Karl is ready to start.

Enter your details and Karl emails you the Business Snapshot — what's working, what's slipping, what to fix first.

Audit across six categories — listings, reviews, social, website, SEO, ads.