Terms of Service

1. Who these terms are between

These terms are between you (the business that subscribes to Karl, “you”) and Authoricy AB, a company registered in Sweden under company number 559565-6827, registered office Eriksbergsgatan 13, 114 30 Stockholm, Sweden (“Karl”, “we”, “us”). Where you sign an Order or order form, that Order and these terms together form our agreement.

2. The service

Karl is an AI marketing platform for service businesses. The specific features available to you depend on the plan in your Order. We may improve, change, or add to the service over time; we will not make a material reduction to a feature you pay for during your term without telling you.

3. Your account and eligibility

Karl is for business use only. You must give accurate account information, keep your login credentials secure, and are responsible for everything done under your account. You must be authorised to enter into this agreement on behalf of your business.

4. Fees, payment, and term

The fees, plan, and billing cadence are those set out in your Order, in line with our pricing. A one-off setup fee applies in addition to the recurring subscription fee.

• —Minimum term: your subscription runs for a minimum committed term of 12 months, or 24 months where stated in your Order. We do not offer month-to-month subscriptions.
• —Setup fee: the setup fee is payable to begin the service and is not waived.
• —Renewal: unless your Order says otherwise, the subscription renews for successive periods unless cancelled with notice as set out in your Order.
• —Payment: fees are due per your Order. Fees are exclusive of VAT, which we add where applicable. Late or failed payments may lead to suspension under section 13.

Except where required by law or expressly stated in your Order, fees already paid are non-refundable.

5. Your responsibilities and acceptable use

You are responsible for how you use Karl and for the data you put into it. You agree that you will:

• —use Karl lawfully, and only for your own business;
• —have all rights, consents, and lawful bases needed for the personal data you provide or ask Karl to process, including any marketing you send;
• —comply with the rules of any third-party channel you connect (for example messaging, social, or listing platforms);
• —not misuse the service — no unlawful, infringing, harmful, or deceptive content; no attempt to break, overload, or reverse-engineer the platform;
• —keep meeting your own professional and regulatory obligations. Karl supports your work; it does not replace your professional judgement.

6. Data protection

For personal data Karl processes on your behalf, you are the controller and we are your processor, under our Data Processing Agreement and GDPR commitments. How we handle data for which we are the controller is described in our Privacy Policy.

7. Intellectual property

We (and our licensors) own all intellectual property in the Karl platform, including its software, models, and brand. You own your own content and data. You grant us the licence needed to host and process your content solely to provide and improve the service. If you send us feedback, we may use it without obligation to you.

8. Third-party services

Karl integrates with third-party services and channels that you choose to connect. Your use of those is subject to their own terms, and we are not responsible for them. If a third party changes or withdraws access, the related Karl functionality may be affected.

9. Availability and support

We use reasonable efforts to keep Karl available and to provide support. Unless your Order includes a specific service-level commitment, the service is provided without a guaranteed uptime. We may carry out maintenance, and will aim to limit disruption.

10. Warranties and disclaimers

We provide the service with reasonable care and skill. Beyond that, and to the extent the law allows, the service is provided “as is”: we do not warrant that it will be uninterrupted or error-free, and we do not guarantee any particular marketing outcome, ranking, or volume of enquiries. Nothing in these terms excludes liability that cannot be excluded by law.

11. Limitation of liability

To the extent permitted by law, neither party is liable for indirect or consequential loss, or for loss of profit, revenue, goodwill, or data. Our total liability arising from the agreement in any 12-month period is limited to the fees you paid us in the 12 months before the event giving rise to the claim.

Nothing in this section limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited under applicable law.

12. Confidentiality

Each party will keep the other's non-public information confidential and use it only to perform the agreement, except where disclosure is required by law.

13. Suspension and termination

We may suspend or terminate the service for material breach (including non-payment) that is not put right within a reasonable notice period, or where required by law. On termination you can export your data for a limited window, after which we delete or return it in line with our GDPR commitments. Ending the agreement does not refund fees for the committed term unless the law requires it.

14. Changes to the service or these terms

We may update these terms from time to time. If a change is material, we will give you reasonable notice. Continuing to use Karl after a change takes effect means you accept the updated terms.

15. Governing law and disputes

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, except where mandatory local law gives you other rights. We will try to resolve any dispute with you informally first.

16. General

You may not assign the agreement without our consent; we may assign it as part of a reorganisation or sale. If a term is found unenforceable, the rest still applies. The Order plus these terms (and the documents they reference) are the entire agreement between us. A failure to enforce a term is not a waiver of it. Notices may be sent to the contact details on file.

17. Contact

Questions about these terms? Email hello@getkarl.io.