Marketing run as an operating system, not a stack of tools.
Six managed services Karl runs for you — Reputation, Listings + GBP, Social, SEO, Google Ads reporting, and Sales Pipeline. Every layer tied into the same AI CRM so they work together, not in parallel.
Six services Karl runs for you.
One team, one bill, one inbox. The six layers that turn a website into an operating marketing system — every one tied into your AI CRM so they work together rather than in parallel.
Reputation Specialist
Asks every happy customer for a review. Drafts every reply in your tone. Flags negatives before they fester.
- +Monitors reviews on Google, Trustpilot, and Facebook
- +Sends review requests by email after every job or appointment
- +Drafts replies in your tone — you approve every one
- +Alerts you immediately when a 1–3★ review lands
- +Reports review volume, average rating, and recency trends
Listings & Google Business Profile
Pushes your details to 30+ directories. Keeps name, address, phone, and hours in lockstep across every one.
- +Syncs NAP data (name, address, phone) across 30+ directories
- +GBP posts, photos, Q&A, and product updates on a schedule you set
- +Tracks local-pack ranking across your service area
- +Catches data drift across listings before it costs you traffic
- +Per-location / per-service-area set-up on Pro and Premium
Social Media Manager
Posts to Facebook, Instagram, LinkedIn, X, YouTube, and Google Business Profile — on-brand, on schedule, with images.
- +Drafts on-brand text + visuals for every post
- +Schedules across Facebook, Instagram, LinkedIn, X, YouTube, GBP
- +Image generation tuned to your brand colors and tone
- +Calendar you control — pause, reschedule, edit before publish
- +Tracks engagement and reach across every platform
SEO Expert
Tracks your local rank, suggests on-page improvements, keeps your business visible when customers actually search.
- +Local-pack rank monitoring per service area
- +On-page SEO health checks across your website
- +Topic research based on real local search queries
- +Drafts blog posts written for SEO + AI search visibility
- +AI-citation tracking — ChatGPT, AI Overviews, Perplexity
Google Ads reporting
Tracks every campaign you run on Google Ads. Flags wasted spend. Suggests where to reallocate.
- +Daily performance reporting — clicks, leads, cost per lead
- +Wasted-spend flagging by ad group and keyword
- +Monthly budget reallocation recommendations
- +Reporting + recommendations at V1; full campaign management on roadmap
- +Google Ads only at V1 (Meta + LinkedIn Ads on roadmap)
Sales Pipeline & AI CRM
Every conversation, every lead, every won deal — tracked in a CRM that updates itself as Karl works.
- +Pipeline stages: New lead → Qualified → Quoted → Won → Lost
- +Auto-updates contact records after every conversation
- +Identifies the next best step for every open lead
- +Logs every touchpoint across web chat, WhatsApp, email, IG, Messenger
- +Per-vertical pipeline templates out of the box
Karl picks up every message. Day or night.
The marketing services above drive inbound discovery and trust. The AI Receptionist turns inbound into bookings — across web chat, WhatsApp, Facebook Messenger, Instagram DMs, and email. Available as a standalone product, included in every Karl tier.
Honest scope — where Karl fits, where he doesn't.
Karl is built for operational marketing at scale — not bespoke creative campaigns, not e-commerce, not full ad management at V1. The faster we say so, the faster you find the right tool.
When marketing services fit
- +Service business with 5–50 staff
- +Existing reviews + GBP that need ongoing operations
- +Inbound inquiries across web chat, WhatsApp, email
- +Local or regional service area
- +Want one team running it, not three vendors
When marketing services don't fit
- —National brand wanting bespoke creative campaigns
- —E-commerce as the primary business model
- —Exclusively Meta or LinkedIn Ads at scale (V1 covers Google Ads reporting only)
- —Outside our V1 vertical inventory (Karl is vertical-aware)
- —Looking for a tool to bolt on — Karl is the operating layer
Show up where customers look
Capture and convert more inbound
Run the whole marketing function
Pick the AI employees and managed services that fit your business. We put the plan together.
You're hiring an employee. Marketing compounds over time — give Karl the runway.
Flat £295 for every plan. Covers onboarding, brand training, account setup, and channel activation.
Not sure which scope fits?
Three quick ways to figure out the right starting point for your business.
Book a 30-minute walkthrough.
Sit with a Karl specialist. Walk through your business and get a tailored recommendation. No commitment.
Book a call →Run a free Business Snapshot.
Karl audits your online presence and emails the report. No demo, no call, no commitment.
Get the Snapshot →Questions, answered.
The common ones. If yours isn't here, drop us a line.