Marketing for UK builders.
Karl picks up the extension enquiry, the loft conversion, the kitchen refit — qualifies the project scope, captures planning status, and books the quote visit while you're on site finishing the last build.
Stop losing extension jobs to the first builder who picks up.
Building work is quote-led, multi-week, and high-trust — but you don't get to demonstrate any of that if you don't pick up the first message. Karl handles the enquiry-to-quote-visit conversation: qualifies the project (extension, loft, kitchen, refurb), captures planning permission status, asks about budget bracket, and books the on-site quote visit. Quote follow-ups happen on the cadence you set so prospects don't go cold.
Every project enquiry, qualified before the quote visit.
Karl is the AI receptionist for builders — qualifies the project type, captures planning permission status, asks about timeline and budget bracket, and books the on-site quote visit. Quote follow-ups happen on the cadence you set so warm prospects don't go cold while you're finishing the current job.
- +Triages project type (extension, loft, kitchen, refurb, new build) on first message
- +Captures planning permission status + listed-building flags upfront
- +Books the on-site quote visit, then runs the post-visit follow-up cycle
Win the bookings your competitors miss.
Karl runs it all as one integrated system. The Receptionist answers messages, the Reputation Specialist runs reviews, listings stay clean across 30+ directories, and managed services handle social, blog, SEO, and website work — with every conversation writing into a shared AI CRM that knows your customers.
Speed is the new differentiator.
The business that replies first usually wins the booking. Karl picks up every message in seconds — across web chat, WhatsApp, Messenger, Instagram DMs, and email — qualifies the inquiry, books the slot, and confirms it. Builders businesses lose more revenue to slow first-response than to bad service. Karl moves first-response to zero.
Reviews lift you above the competition.
Google's local-pack rank is dominated by review volume and recency. Every 5★ review you collect lifts you above builders competitors and signals trust to the customer comparing three options. Karl's Reputation Specialist requests reviews at the right post-visit moment, drafts replies in your tone, and flags negatives to you before they fester.
Listings used to be SEO chores. Then AI happened.
ChatGPT, Google AI Overviews, and Perplexity now cite local businesses by name when answering "best building contractors near me" — and they pull that authority from the same place your old SEO did: clean listings, consistent NAP data, recent reviews. The businesses that maintained their listings ranked first 10 years ago. They're getting cited first now. Karl pushes your details to 30+ directories and keeps them in lockstep.
One integrated system. Not a stack of different tools.
Customer communication, AI CRM, reviews, listings, social, blog, SEO, website — every layer Karl runs is built to talk to every other. The Receptionist's tone trains your review replies. Your booking patterns shape your social cadence. Your listings feed your local SEO rank. That's what makes Karl work better than any stack of disconnected tools — every part of the system is designed to make every other part stronger. One team, one bill, one inbox, one operating system.
Some of the jobs Karl does for you.
A snapshot of how the workforce shows up day-to-day for building contractors — not a complete inventory. Karl handles anything in the marketing operations layer.
Extension enquiry to on-site quote visit, with planning context captured.
Customer messages about a rear extension. Karl asks the three qualifying questions (size, planning permission status, target start date), books the on-site quote visit, and sends a confirmation. You arrive already knowing the project's planning context.
Quote-follow-up sequence so warm prospects don't go cold.
After the quote visit, Karl runs a multi-touch follow-up over 14 days — checking in, sharing similar projects you've completed, asking about questions. Without you remembering to chase, your quote-to-conversion rate lifts.
Subcontractor coordination via the unified inbox.
When your plumber or electrician sub messages about a job site, it lands in the same inbox as customer enquiries — tagged differently so you don't lose project comms in the customer-enquiry feed.
Reference-project links shared automatically.
When a prospect asks 'have you done a loft conversion in [town]?', Karl can share a link to similar completed projects on your website — proof points delivered without you typing them out.
Reviews from completed projects, requested at handover.
Karl times the Google review request to land the day after handover — when the customer is in the new kitchen / extension / loft and feeling the value. Builder reviews are slow to come unless prompted at the right moment.
Listings on the directories prospects actually use.
Karl pushes to Google, Bing, Apple Maps, Checkatrade, MyBuilder, TrustATrader, Houzz, FMB — and keeps your insurance + accreditation details (FMB, NHBC, TrustMark) consistent across every listing.
Show up where customers look
Capture and convert more inbound
Run the whole marketing function
Pick the AI employees and managed services that fit your business. We put the plan together.
You're hiring an employee. Marketing compounds over time — give Karl the runway.
Flat £295 for every plan. Covers onboarding, brand training, account setup, and channel activation.
Not sure which scope fits?
Three quick ways to figure out the right starting point for your business.
Book a 30-minute walkthrough.
Sit with a Karl specialist. Walk through your business and get a tailored recommendation. No commitment.
Book a call →Run a free Business Snapshot.
Karl audits your online presence and emails the report. No demo, no call, no commitment.
Get the Snapshot →Questions, answered.
The common ones. If yours isn't here, drop us a line.